“The launch screen isn’t an opportunity for artistic expression. Here is what Apple’s HIG guidelines say about the launch screen: There’s a lot of debate about the necessity of a launch screen these days. Okay, but what Human Interface Guidelines? By doing that, you will immerse users in your app. Ideally, the launch screen should transition gracefully into the app’s first screen. Try to offer a seamless transition between the launch screen and the home screen of your app. The screen should feel inviting and convey a sense of fine craftsmanship. You need to present the app to first-time users in a visually engaging way and, at the same time, keep the launch screen simple and focused. Think of a launch screen as a book cover. All you have to do is place an app logo at the center of the screen colored in a branded color, right? No. You probably think that building a launch screen is an easy task. The launch screen sets the scene for the rest of the app Are rules applied to them? Absolutely! The first impression is created by small elements like the app icon and launch screen. Okay, we’ve talked about physical products, but what about digital products. We notice the design of a bottle, we test it in our hands to understand what material is used, and at that moment, we imagine what it feels like to use the fragrance. For example, when we buy a new fragrance, even before we try it on our skin, we already have some initial expectations about it. Interestingly, the first impression forms before we start using a product. If your users have a negative first impression of your product, it will stay long-term. Primacy effect states that when we experience something before other things in a sequence, we remember that first thing better. Why do first impressions matter?Īpart from common wisdom, do we have any scientific proof that the first impression is important? Yes. This article discusses creating a great first impression in a digital product design. The first impression is more than just a moment it can affect how users perceive your design. The moment we see a person, we already have some initial impression about them. The first impression about a person is formed based on his appearance and behavior. “Meet by clothes, see off by mind” is an old but wise proverb. Making a great first impression in product design
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